![]() ![]() O'Brien worked on the development of standard sizes for commercially-sold clothing and fabric selection for the home sewer. In the 1930s, Ruth O'Brien, who worked at the Bureau of Home Economics and was the first head of the Textiles and Clothing Division - a US Department of Agriculture department that studied the best ways to clean, sew, and purchase food and clothing - wanted to tackle this problem facing half of the population. Sears may have been the Amazon of its time, but it didn't come with the ease of making returns. Many American women either made their own clothes or hired others to do so because of the dearth of sizing. ![]() ![]() In many instances, women were sending items back because they didn't fit. As the workforce expanded and catalog shopping become popular, retailers wanted to capitalize on this new consumerism but there were limitations due to the lack of sizing available for women. As per Radke's book, to create Norma, Dickinson and Belskie needed to find more information on how women were shaped. ![]()
0 Comments
Leave a Reply. |